Knowing Your Marketing Funnel.

The marketing funnel, also known as the purchase funnel or sales funnel, is essential for businesses looking to leverage marketing to drive conversions. It illustrates the journey a customer takes from initial awareness of a brand, product, or service through making a purchase and nurturing the customer relationship to drive future engagement. There are a lot of variations of this funnel, depending on the business, but the most commonly accepted stages are based on the AIDA model (Awareness, Interest, Desire, Action). Make sure that as you design your marketing strategy, you keep this funnel in mind and align your key KPIs to each step.

GWR@WesRo