Short Form Video For Growth in 2025? Yes!

Let's talk about something super important for growth as we roll through 2025: short-form video! Those quick, catchy clips you see on TikTok, Instagram Reels, and YouTube Shorts aren’t just a fun trend anymore – they're an absolute must-have for generating awareness and engagement for your business. Seriously, by the end of this year, short-form video is expected to make up a mind-blowing 90% of all internet traffic, and your business should be a part of it if you want to continue to thrive.

Why It's a Game-Changer for Engagement & Sales

So, what makes these short videos so powerful? They grab attention like nothing else. These bite-sized clips get 2 to 8 times more engagement than regular posts, pulling viewers in within seconds. And it’s not just about getting likes and views; it's about continuing to boost your bottom line. An amazing 87% of marketers report seeing a direct increase in sales thanks to video, and 89% of consumers say a video has convinced them to buy something, particularly via social shopping!

How often do you stop for a quick, engaging video versus a long block of text? Most people prefer to learn about products through short-form video demonstrations (about 73% of consumers, in fact!). That’s why 44% of marketers are planning to invest even more in this format the second half of 2025.

The message is obvious: if you want to connect with your audience and turn those connections into customers in 2025 and beyond, you need to be making short, authentic, and engaging videos. It’s hands down one of the best returns on your marketing investment right now!

GWR@WESRO